Digital gifts: Participation and gift exchange in Livejournal communities

Erika Pearson

Abstract


This paper explores notions and rationales of gift exchange among participants of the social networking site ‘LiveJournal.’ While gift exchanges can be framed as a form of power relations, this paper argues that they also have the potential to function as a way of forming and maintaining social bonds, and of maintaining individual and collective identity within the virtual social space.

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DOI: http://dx.doi.org/10.5210/fm.v12i5.1835



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