Business model issues in the development of digital cultural content

Gerry Wall


This paper examines business model aspects of digitizing cultural content. It is based in large part on a Study conducted by the author and his colleagues for the Department of Canadian Heritage. Based on data collected from several cultural institutions regarding their efforts to digitize content, the study found that implications for the cost side have been significant, leading to explorations of facilities and content sharing programs, formalized budgeting, the need for better copyright expertise and improved mid to long term planning. On the revenue (funding) side, a clear need for more rigorous assessments of user demand emerged. In addition, the possibility of revisiting organizational mandates was identified, as well as various revenue-generating opportunities including sponsorship, user-fees and private/public sector partnerships.

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