Anatomy of Twitter followership

Authors

  • Vishal Uppala North Dakota State University
  • Prashant Palvia University of North Carolina at Greensboro
  • Kalyani Ankem Northern Kentucky University

DOI:

https://doi.org/10.5210/fm.v28i3.12825

Abstract

Digital platforms such as Twitter enable people to interact with and influence one another, producing emergent phenomena. This study addresses the Twitter followership phenomenon. Focus groups and qualitative analyses were employed to generate insights into the Twitter followership phenomenon. Likely the first study in this domain, this research is the basis for future followership research on digital platforms and indicates the need for continued attention to this domain.

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Published

2023-03-13

How to Cite

Uppala, V., Palvia, P., & Ankem, K. (2023). Anatomy of Twitter followership. First Monday, 28(3). https://doi.org/10.5210/fm.v28i3.12825