Unpacking "I Don't Want It" - why novices and non-users don't use the Internet

Abstract

The simple statement “I don’t want the Internet” hides misperceptions and personal beliefs that many novices and non–users hold about technology. Most non–users have limited opportunity to interact with those embracing technology. Inclusion in (and exclusion from) a technologically rich lifestyle creates feedback loops that inhibit technology learning in non–users, while facilitating it in experienced users. Such factors compound, leaving non–users unaware of and uninterested in technology’s benefi