Synthesizing sponsorships: Toward a lens of composite sponsorship on social network sites
Keywords: sponsorship, social network sites,
AbstractThis paper examines corporations as institutional sponsors of writing for non-employees, demonstrating the shaping or teaching of writing to consumers through corporate writing contests as they currently appear on Facebook. It specifically focuses on the sponsorship of writing in these networked spaces, wherein the networked compositional platform itself and the individuals and corporate entities eliciting writing co-operate as sponsors.
How to Cite
Marks-Dubbs, K. (2013). Synthesizing sponsorships: Toward a lens of composite sponsorship on social network sites. First Monday, 18(4). https://doi.org/10.5210/fm.v18i4.4244
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