Exploring ways in which social networkers contribute to online groups: A case study of one Facebook group’s discussion of Australian broadcaster Channel 9 during the 2010 Winter Olympic Games

  • Olan Kees Martin Scott Edith Cowan University
  • Ryan Bradshaw University of Ballarat
  • Paul Larkin University of Ballarat
Keywords: sport media, social networking, Australia, Channel 9, Facebook

Abstract

The advent of the Internet has allowed consumers more opportunities to communicate than ever before. The emergence of the Internet has decreased the gate–keeping role of the media in that Internet users can interact with media outlets and other users in real time. This study breaks ground in the analysis of media messages as one Facebook group is studied to uncover how Internet users virtually protested media outlets on social networking Web sites.

Author Biographies

Olan Kees Martin Scott, Edith Cowan University
Olan Kees Martin Scott (PhD) is a Lecturer in Sport Management in the School of Marketing, Tourism, and Leisure at Edith Cowan University. His research interests are in the intersection of sport and the media. In particular, the sport/media complex and mediated marketing messages during sport telecasts.
Ryan Bradshaw, University of Ballarat
Ryan Bradshaw is a PhD student at the University of Ballarat where he is researching the development of a multi-directional movement speed test for tennis players
Paul Larkin, University of Ballarat
Paul Larkin is a PhD student in the School of Health Sciences at the University of Ballarat. His research interest aligns with skill acquisition in sports. He also has a general interest in sport in the media as an avid sports spectator.
Published
2013-03-19
How to Cite
Scott, O. K. M., Bradshaw, R., & Larkin, P. (2013). Exploring ways in which social networkers contribute to online groups: A case study of one Facebook group’s discussion of Australian broadcaster Channel 9 during the 2010 Winter Olympic Games. First Monday, 18(4). https://doi.org/10.5210/fm.v18i4.4316