Networking and notworking in social intranets: User archetypes and participatory divides

  • Marika Lüders SINTEF ICT
Keywords: social media, social software, enterprise2.0

Abstract

Expectations to how social intranets will improve knowledge sharing and collaboration in enterprises are high. Yet research into user patterns of traditional SNSs demonstrates participatory divides, and differences in use can be expected also with social intranets. In this paper we report on the findings from a study of the adoption-process of a social intranet into an international ICT company. Two archetypical users are described: the contributor and the reluctant user. This study suggests that different user-patterns will remain significant over time.

Author Biography

Marika Lüders, SINTEF ICT
Marika Lüders is a research scientist at SINTEF ICT in Oslo. Her current work focuses on the use of social software in organizations and enterprises, as well as the individual and societal implications of new patterns of communication.
Published
2013-07-27
How to Cite
Lüders, M. (2013). Networking and notworking in social intranets: User archetypes and participatory divides. First Monday, 18(8). https://doi.org/10.5210/fm.v18i8.4693