AU DUONG, Jacky; ZELLER, Frauke. Tracking the imagined audience: A case study on Nike’s use of Twitter for B2C interaction. First Monday, [S. l.], v. 22, n. 5, 2017. DOI: 10.5210/fm.v22i5.6607. Disponível em: https://firstmonday.org/ojs/index.php/fm/article/view/6607. Acesso em: 18 apr. 2024.