Social Media, Data Analytics and Videogames Development: Halfbrick Case Study

  • John Banks
  • Darryl Woodford

Abstract

Social media platforms are of interest to interactive entertainment companies for a number of reasons. They can operate as a platform for deploying games, as a tool for communicating with customers and potential customers, and can provide analytics on how players utilize the; game providing immediate feedback on design decisions and changes. However, as ongoing research with Australian developer Halfbrick, creators of $2 , demonstrates, the use of these platforms is not universally seen as a positive. The incorporation of Big Data into already innovative development practices has the potential to cause tension between designers, whilst the platform also challenges the traditional business model, relying on micro-transactions rather than an up-front payment and a substantial shift in design philosophy to take advantage of the social aspects of platforms such as Facebook.
Published
2018-04-03
How to Cite
Banks, J., & Woodford, D. (2018). Social Media, Data Analytics and Videogames Development: Halfbrick Case Study. AoIR Selected Papers of Internet Research, 3. Retrieved from https://journals.uic.edu/ojs/index.php/spir/article/view/8866
Issue
Section
Papers B